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I Help High Achievers Build the Strength to Meet Their Inflection Point

What's keeping you up is whether the path you've spent a decade on still leads where you thought.

I help you see what you're already great at, what's worth doubling down on, and what to let go of — so you move forward from strength, with the confidence to navigate the AI era.

Book a strategy session

I take on a small number of new clients each quarter — let's have a free strategy session to decide the fit.

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You feel something is off — but you don't know if it's you, your org, or your industry.

You're doing everything right — and the recognition keeps coming up short.

You're still doing what got you here — shipping more, sharper alignment, deeper specialty — and starting to wonder which still belongs.

You're the one everyone brings their hard problems to — and there's no one left to bring you yours.

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How I work with clients

All sessions are 1:1. I start with a free strategy session so you can decide if the fit and chemistry feel right.

Something Has to Change

The path didn't change. You did. The role you fought for, the next promotion you were lining up — they still look right from outside. From inside, something's gone quiet. You can't tell yet if it's the role, the chapter, or the way you've been measuring “right.”

What you walk away with: A path you actually want to take — and the conviction to take it.

The Rules Keep Changing

You're doing everything right. You're outperforming. You're delivering. And the outcome still doesn't match the effort — the feedback comes back vague, the criteria keeps shifting, and what's actually being measured is never quite said out loud.

What you walk away with: The recognition you deserved — and a durable read on what's actually being measured.

The Room Got Quieter

Your investors need your conviction. Your team needs your direction. Your clients need your steady hand. Your family needs you to be the rock at home. And you can be yourself in front of fewer and fewer people.

What you walk away with: A trusted thinking partner where you don't have to be the strong one — and the strategic muscle to make sharper calls in the rooms where you do.

I've been where you are.

Amy Wu

Drawing from 10+ years at LinkedIn and Instacart — where I grew from IC to Engineering Director leading 50+ engineers — I bring an insider understanding of how performance, promotion, and influence actually work inside tech organizations. Each transition required becoming a different kind of leader:

  • IC to Tech Lead — it stopped being about my code
  • Tech Lead to Manager — the scoreboard changed and nobody told me
  • Manager to Senior Manager — my job became replacing myself
  • Senior Manager to Director — politics weren't optional anymore
  • Director to Builder — I walked away from the title and started rebuilding myself again

I navigated all of them as often the only Asian and woman in the room — which meant less room to figure it out in public.

What carried me through each rewrite was the same pattern: seeing what I was already great at, doubling down on what was worth building, and letting go of what no longer fit. I help clients do the same — clarifying what's really being asked, surfacing what's hiding in plain sight, and moving forward from strength, not catch-up. That's the shape of the work.

Formerly at

Engineering Director, Instacart Engineering Lead, LinkedIn Promoted 5x in 10 years iNLP Practitioner Mentored and coached dozens of women in tech

In Their Words

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