I have over a decade of leadership experience in high-growth technology companies, helping teams and organizations navigate change, scale quickly, and deliver meaningful impact.My career has spanned hands-on engineering leadership, organizational design, and business strategy. I’ve led large, cross-functional initiatives, built high-performance teams, and guided organizations through multiple stages of growth and transformation. Most recently, I served as an Engineering Director at Instacart, where I led 50+ engineers in growth and shopping that helped the company drive double-digit growth in challenging market conditions. Before that, I was at LinkedIn, helping build a B2B product from the ground up into a billion-dollar business.Over the course of my career, I was promoted five times in ten years —while raising two children and navigating the added complexity of being a woman and minority leader in a male-dominated industry. Along the way, I learned firsthand what it takes to balance ambition with wellbeing, lead through uncertainty, and grow without burning out.Those experiences shaped the way I coach today. I help ambitious professionals navigate the anxiety and disruption of the AI era, define success on their own terms, and build fulfilling careers and lives.
Not by pushing harder.
But by learning how to think clearly, trust themselves, and design a life that works—even when the future feels uncertain.

Life Coaching: Clarity for Life and Decisions
For high-achievers who feel successful on the outside but unsettled on the inside.I help you get clear when you feel stuck, define success on your own terms, and make grounded decisions with confidence. We focus on balancing ambition with wellbeing, overcoming self-doubt, and designing a life that truly fits who you are.Best for: personal crossroads, big life decisions, burnout, or wanting deeper fulfillment.
Career & Leadership Coaching: Thrive in Uncertainty
For professionals and leaders navigating pressure, change, and the complexity of the modern workplace.I help you make confident decisions, lead effectively through complexity, and grow your career without burning out—while building a balanced, sustainable life.Best for: engineering leaders, managers, and high-achievers facing transitions or uncertainty.
Advisory: Practical Leadership Guidance
For leaders and professionals who want an experienced, objective thought partner.I help you step back, see situations more clearly, and make better decisions. It can include navigating organizational dynamics, shaping strategy, or simply getting an outside perspective when the path forward feels unclear.Best for: anyone who wants practical, grounded guidance without a long-term coaching engagement.
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Christina Xu, Senior Engineering Manager at Instacart
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Chang Xu, Tech Lead Manager at Roblox
"Chencheng is an exceptional coach and mentor who has a true gift for helping others grow—both professionally and personally. From the very beginning of our mentorship, she demonstrated a rare combination of technical insight, emotional intelligence, and unwavering support. She took the time to understand my goals, strengths, and challenges, and tailored her guidance in a way that consistently pushed me to improve while building my confidence.What truly sets Chencheng apart is her ability to see potential in people and bring out the best in them. She creates a safe and motivating space for growth, where challenges become opportunities and setbacks become learning moments. The lessons I’ve learned from Chencheng continue to influence my approach to work and leadership to this day. I’m deeply grateful for her mentorship—it’s had a lasting and transformative impact on my career."
Jiashuo Wang, CoFounder at Leland