About

I've been where you are.

Amy (Chencheng) Wu

A decade leading engineering at LinkedIn and Instacart. Today: advisor/coach + builder — by design, not by accident.

The Path

A decade of becoming a different kind of leader

15 years of experience from LinkedIn to Instacart — IC to Engineering Director leading 50+ engineers. A senior leader's perspective on how performance, promotion, and influence actually work. Each transition required becoming a different kind of leader:

IC to Tech Lead — it stopped being about my code
Tech Lead to Manager — the scoreboard changed and nobody told me
Manager to Senior Manager — my job became replacing myself
Senior Manager to Director — politics weren't optional anymore
Director to my own shape — I walked away from the title to build a resilient career

What carried me through each rewrite: seeing what I was already great at, doubling down on what was worth building, letting go of what no longer fit. I help clients do the same — that's the shape of the work.

Formerly at

Engineering Director, Instacart Senior Engineering Manager, LinkedIn Promoted 5x in 10 years Led 50+ engineers iNLP Master Practitioner Mentored dozens of women in tech

My Approach

How I help you build your resilient career

Titles, managers, and companies change. A resilient career is built on what moves with you: the work you've shown, how far ahead you see, the name you've built, the people around you.

Four things, each making the others stronger: your MOAT.

We work on both: the call in front of you, and a clear direction beyond it.

Make — Work people can see and point to: what you shipped, wrote, built. It speaks for you when you're not in the room.
Outlook — Know where things are heading, and start before you have to. Your next move is easier when it's already underway.
Audience — People beyond your team know what you're good at. Your name gets there before your title does.
Tribe — A few people you invest in on purpose: peers, mentors, people a step ahead. They're who you call when things change.

Build these, and every change has something to stand on.

Let's Talk

Wonder what your resilient career could look like?

Every resilient career is designed, not defaulted into. Let's see what yours could be.

Book a strategy session