Home Services About Newsletter Book a Clarity Call →
Amy Wu

About

I've been where you are.

A decade leading engineering at LinkedIn and Instacart. Today: AI advisor + builder, executive coach, writer — by design, not by accident.

The Path

A decade of becoming a different kind of leader

15 years of experience from LinkedIn to Instacart — IC to Engineering Director leading 50+ engineers. A senior leader's perspective on how performance, promotion, and influence actually work. Each transition required becoming a different kind of leader:

  • IC to Tech Lead — it stopped being about my code
  • Tech Lead to Manager — the scoreboard changed and nobody told me
  • Manager to Senior Manager — my job became replacing myself
  • Senior Manager to Director — politics weren't optional anymore
  • Director to my own shape — I walked away from the title to build a resilient career

What carried me through each rewrite: seeing what I was already great at, doubling down on what was worth building, letting go of what no longer fit. I help clients do the same — that's the shape of the work.

Formerly at

Engineering Director, Instacart Senior Engineering Manager, LinkedIn Promoted 5x in 10 years Led 50+ engineers iNLP Practitioner Mentored dozens of women in tech

My Approach

How I help you build your resilient career

The old career compounding model — build deep, climb the ladder, depth wins — is being broken by AI.

Execution is cheap. Title doesn't brand you anymore. What carries you instead is structurally different: four moves you build yourself, because company and title no longer do it for you. Each makes the others stronger — your MOAT.

The coaching work: who you want to become, and who you are now that title doesn't speak for you.

Your MOAT — The Resilient Career Flywheel Four-spoke flywheel showing the MOAT — the four things that build a resilient career when title can't carry you: Make (top), Outlook (right), Audience (bottom), Tribe (left). Center reads "Build your MOAT." Arrows show clockwise compounding flow. BUILD YOUR MOAT M — Make show your output O — Outlook invest ahead A — Audience personal brand T — Tribe peers + support

More than a career, it's a life that adds up to purpose.

Today

The framework, lived

Three roles, each makes the others stronger.

  • Coach (Outlook · Audience · Tribe) — Pay it forward and learn from others — 1:1 coaching, community, and content that shares my learnings.
  • Advisor (Outlook · Make) — Hands-on advisory for organizations going AI-native.
  • AI Builder (Make · Audience · Tribe) — E2E problem solver and AI builder, building an AI builder community.

That community is BuildTogether — a community for tech leaders exploring a sustainable AI-native business of their own, solo or a small team. Exchange notes with peers, and learn from those who've walked the path. Join the waitlist →

Let's Talk

Wonder what your resilient career could look like?

Every resilient career is designed, not defaulted into. Let's see what yours could be.

Book a strategy session